PARTNER AGENCIES
Partner With Us. Elevate Your Agency
Differentiate your placements with specialized training while adding concierge-level value for your families.
PARTNER AGENCIES
Partner With Us. Elevate Your Agency
Differentiate your placements with specialized training while adding concierge-level value for your families.
A Partnership Built on Two-Sided Value
Your families expect more than a placement — they expect a polished professional who can navigate complex household dynamics, multi-property schedules, and high-stakes family environments. And your candidates? Many come with strong instincts. What the industry often lacks is a clear pathway for nannies to develop the professional language, systems, and credentials those families require — and a consulting partner who can support the family side of the equation as well. That's where we come in.
A Partnership Built
on Two-Sided Value
When your candidates complete the Certified Formator™ program or our evidence-based Coaching Package, they gain more than a credential — they gain professional care systems, the language to articulate their expertise, emotional intelligence and self-regulation skills to meet the demands of high-stakes family environments, and the resilience to perform at the level your families expect.
And when you partner with us, you can offer families access to a full suite of direct services that sets your agency apart: nanny training and development, project-based consulting engagements, and ongoing childcare management support — for any family who needs it, at any stage.
Partnership Benefits
For Your Candidates
- Certification that equips candidates with professional systems and frameworks for HNW households
- Evidence-based methodology: IMPACT, LISTEN, SBAR, TRACK
- Career advancement pathway with a recognized credential
- Ongoing professional development post-certification
New Parent Transition Support
- Access to our direct family services — nanny training, project-based engagements, and ongoing childcare management
- Continuity of care resources across caregivers and properties
- Consulting support for complex household and care coordination needs
- A partner who understands HNW household complexity
For Your Candidates
- Certification that equips candidates with professional systems and frameworks for HNW households
- Evidence-based methodology: IMPACT, LISTEN, SBAR, TRACK
- Career advancement pathway with a recognized credential
- Ongoing professional development post-certification
For Your Families
- Access to our direct family services — nanny training, project-based engagements, and ongoing childcare management
- Continuity of care resources across caregivers and properties
- Consulting support for complex household and care coordination needs
- A partner who understands HNW household complexity
How It Works
Three simple steps to a partnership that grows with you.
1. Connect
Schedule a 45-minute Partnership Interest Meeting with our team to explore the fit and discuss your agency's specific needs.
2. Customize
Receive a tailored partnership agreement built around your placement volume, candidate pipeline, and family base.
3. Grow
Earn 10% or more on every family engagement referred through the partnership — while offering families a service layer that strengthens your agency's long-term relationships.
Why Agencies Choose Formator
A comprehensive approach that puts your clients and families first.
HNW-Specific
Evidence-Based
Professional Systems
Family-Facing Services
HNW-Specific
Built exclusively for private household environments — not adapted from daycare or classroom models.
Evidence-Based
Grounded in developmental science and translated into practical frameworks nannies can actually use.
Professional Systems
IMPACT, LISTEN, SBAR, and TRACK — frameworks families and estate managers will immediately recognize.
Family-Facing Services
Consulting support available to any family — not limited to those with an active placement. Nanny training, project-based engagements, and ongoing childcare management for families at any stage.
What Partners Receive
10%+ Commission
Earn on all referrals — family service engagements and nanny training alike.
Ready-to-Use Marketing Materials
Co-branded opportunities available based on anticipated referral volume — including custom materials and landing pages tailored to your agency.
Bulk Discount Pricing
Ideal for placement gifts — offer certification as a value-add to your placed families.
Custom Workshop Opportunities
Bring the Formator Method directly to your nanny roster through facilitated group workshops.
Co-Branding Options
Co-branded training materials and custom landing pages that put your agency's name front and center.
Priority Partner Access
Direct line to our team for placement support, training consultations, and family referrals.
A note on how we work:
The Formator Institute is not a placement agency. We support private families in sourcing childcare providers through vetted agencies, assist with candidate interviews and evaluations, and provide training and management services for their care teams. Our agency partnerships are built on referral and collaboration — not competition.
FAQs for Families
Let's explore the right partnership structure based on your anticipated referral volume and the families you serve.
Who is the Certified Formator™ program designed for?
Experienced nannies and childcare professionals placing into private household environments — particularly those working with high-net-worth families, multi-property households, or complex care arrangements.
How does the referral process work?
Partners earn 10% or more on every course enrollment and family engagement referred through the partnership. Specific terms are outlined in your tailored partnership agreement.
Can we offer certification as a placement gift to families?
Yes — this is one of the most popular use cases for our bulk pricing. Many partner agencies include certification enrollment as part of their white-glove onboarding experience for newly placed families.
What does co-branding look like in practice?
We can create co-branded marketing collateral, a custom landing page under your agency's name, and tailored workshop materials that carry both your brand and ours — presenting a seamless, elevated experience to your candidates and families.
Is there an exclusivity requirement?
No — our partnerships are non-exclusive. We work with a curated network of placement agencies and believe in building strong, collaborative relationships rather than restrictive ones.
Ready to elevate your agency?
Let's explore the right partnership structure based on your anticipated referral volume and the families you serve.
