PARTNER AGENCIES
Partner With Us. Offer More to the Families You Serve
Specialized training for your candidates. Direct services for your families. One partnership that strengthens both sides of every placement.
PARTNER AGENCIES
Partner With Us. Elevate Your Agency
Differentiate your placements with specialized training while adding concierge-level value for your families.
The Gap Agencies Know Too Well
Your families expect more than a placement — they expect a professional who can navigate complex household dynamics, multi-property schedules, and high-stakes environments. Your candidates often have the instincts. What the industry hasn't provided is a clear pathway to the credentials, frameworks, and language those families require. That's the gap we close.
A Partnership Built
on Two-Sided Value
When your candidates complete the Certified Formator™ program or our evidence-based Coaching Package, they gain more than a credential — they gain professional care systems, the language to articulate their expertise, emotional intelligence and self-regulation skills to meet the demands of high-stakes family environments, and the resilience to perform at the level your families expect.
And when you partner with us, you can offer families access to a full suite of direct services that sets your agency apart: nanny training and development, project-based consulting engagements, and ongoing childcare management support — for any family who needs it, at any stage.
When your candidates complete the Certified Formator™ program or our evidence-based Coaching Package, they gain more than a credential — they gain professional care systems, the language to articulate their expertise, emotional intelligence and self-regulation skills to meet the demands of high-stakes family environments, and the resilience to perform at the level your families expect.
And when you partner with us, you can offer families access to a full suite of direct services that sets your agency apart: nanny training and development, project-based consulting engagements, and ongoing childcare management support — for any family who needs it, at any stage.
Partnership Benefits
For Your Candidates
- Certification that equips candidates with professional systems and frameworks for HNW households
- Evidence-based methodology: IMPACT, LISTEN, SBAR, TRACK
- Career advancement pathway with a recognized credential
- Ongoing professional development post-certification
New Parent Transition Support
- Access to our direct family services — nanny training, project-based engagements, and ongoing childcare management
- Continuity of care resources across caregivers and properties
- Consulting support for complex household and care coordination needs
- A partner who understands HNW household complexity
For Your Candidates
For Your Candidates
- ✦
Certification that equips candidates with professional systems and frameworks for HNW households
- ✦
Evidence-based methodology: IMPACT, LISTEN, SBAR, TRACK
- ✦
Career advancement pathway with a recognized credential
- ✦
Ongoing professional development post-certification
For Your Families
For Your Families
- ✦
Access to our direct family services — nanny training, project-based engagements, and ongoing childcare management
- ✦
Continuity of care resources across caregivers and properties
- ✦
Consulting support for complex household and care coordination needs
- ✦
A partner who understands HNW household complexity
How It Works
Three simple steps to a partnership that grows with you.
1. Connect
Schedule a 45-minute Partnership Interest Meeting with our team to explore the fit and discuss your agency's specific needs.
2. Customize
Receive a tailored partnership agreement built around your placement volume, candidate pipeline, and family base.
3. Grow
Earn 10% or more on every family engagement referred through the partnership — while offering families a service layer that strengthens your agency's long-term relationships.
Why Agencies Choose Formator
A comprehensive approach that puts your clients and families first.
HNW-Specific
Evidence-Based
Professional Systems
Family-Facing Services
HNW-Specific
Built exclusively for private household environments — not adapted from daycare or classroom models.
Evidence-Based
Grounded in developmental science and translated into practical frameworks nannies can actually use.
Professional Systems
IMPACT, LISTEN, SBAR, and TRACK — frameworks families and estate managers will immediately recognize.
Family-Facing Services
Consulting support available to any family — not limited to those with an active placement. Nanny training, project-based engagements, and ongoing childcare management for families at any stage.
What Partners Receive
10%+ Commission
Earn on all referrals — family service engagements and nanny training alike.
Ready-to-Use Marketing Materials
Co-branded opportunities available based on anticipated referral volume — including custom materials and landing pages tailored to your agency.
Bulk Discount Pricing
Ideal for placement gifts — offer certification as a value-add to your placed families.
Custom Workshop Opportunities
Bring the Formator Method directly to your nanny roster through facilitated group workshops.
Co-Branding Options
Co-branded training materials and custom landing pages that put your agency's name front and center.
Priority Partner Access
Direct line to our team for placement support, training consultations, and family referrals.
A note on how we work:
The Formator Institute is not a placement agency. We support private families in sourcing childcare providers through vetted agencies, assist with candidate interviews and evaluations, and provide training and management services for their care teams. Our agency partnerships are built on referral and collaboration — not competition.
Who is the Formator Institute agency partnership program for?
The agency partnership program is for childcare and placement agencies that support private household professionals.
How do agencies benefit from partnering with the Formator Institute?
Agencies benefit from better-trained candidates, stronger placements, and improved retention.
Is the agency partnership an affiliate program?
No. It is a strategic partnership, not a traditional affiliate program.
Do agencies earn commissions through partnerships?
Yes. Commission structures are available for qualified partner agencies.
How do agencies use Certified Formators™?
Agencies place Certified Formators™ in complex or high-level household roles.
Is there a vetting process for partner agencies?
Yes. Agencies are reviewed to ensure alignment and standards.
How do agencies apply to become partners?
Email ginny@formatorinstitue.com for application information.
Ready to offer your families more?
Let's explore the right partnership structure based on your anticipated referral volume and the families you serve.
