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ADVENTURE NANNIES × THE FORMATOR INSTITUTE™

A Credential That Matches Your Experience

PROFESSIONAL NANNY CERTIFICATION FOR PRIVATE HOUSEHOLDS

Private childcare doesn’t fail because people don’t care. It fails because systems don’t exist. The Formator Institute™ was built for experienced nannies, and Adventure Nannies brought it to you.

Adventure Nannies, with Marti, The Formator Institute's pine marten, waving
Certified Formator™ course shown on a laptop

NOW ENROLLING

Certified Formator™

The credential for experienced caregivers working in private households with complex, high-expectation needs.

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Full Program $350
or any Part for $60

Adventure Nannies code FIAN1026: 10% off the Full Program at checkout. If Adventure Nannies gave you a seat code, enter it at checkout and the Full Program is yours at no cost. Both work on the Full Program only.

IS THIS CERTIFICATION FOR YOU?

Private household childcare is its own world.
Most certifications don't know that.

No handbook. No backup. High expectations, complex dynamics, and professional judgment calls that standard training never prepared you for. Whether you're already working in private households or ready to make the move, Certified Formator™ gives your experience the structure, language and credential that families and agencies in this world recognize.

THIS IS FOR YOU IF

THIS IS FOR YOU IF

  • You have real childcare experience and you're ready to specialize

  • You work, or want to work, with families who have complex, high-expectation needs

  • You're a career nanny, a newborn care specialist, a governess or private educator, or a rota or estate childcare professional

  • You want a recognized credential and a path to advance

  • You want your expertise visible to families and agencies, not just felt

THIS IS NOT FOR YOU IF

THIS IS NOT FOR YOU IF

  • You're new to childcare and need foundational training

  • You want a quick certificate rather than a substantive credential

THE CURRICULUM

Five Parts. Twenty Hours. Built for Private Household Practice

Each Part builds on the one before it: professional identity, then the systems, the science, the standards and the career plan that make Certified Formators™ distinctly qualified.

Marti, The Formator Institute's pine marten

Introduction

Free
Why "nanny" no longer fits the work, what "Formator" means, and how the program runs.

PART I: Professional Identity Transformation

Chapters 1 and 2
The history of the profession, the three outcomes families pay for, and IMPACT for turning everyday experience into professional language.

PART II: Affluent Family Dynamics

Chapters 3 and 4
Supporting children when the adults disagree, with LISTEN; coordinating with estate teams and across properties, with SBAR; documentation templates and privacy practices.

PART III: Child Development & Family Values

Chapters 5 and 6
Attachment, brain development, executive function, co-regulation and temperament in plain language, then systematic observation with TRACK and working respectfully with different parenting philosophies.

PART IV: Professional Standards

Chapters 7 and 8
Household employment law, worker classification, rota jobs, insurance and payroll, then mandated reporting, a four-step safety leadership model, and working with security and medical teams.

PART V: Career Mastery

Chapter 9
A 2 a.m. crisis worked with every framework at once, The Antigua Rotation simulation, and a career plan: your résumé, three interview answers in IMPACT order and one deliberate professional conversation.

Examination & Certification

$100, or included in the Full Program
It opens once all five Parts are complete: a 60-question exam, five written responses and a ten-minute questionnaire, then your certificate and badge.

THE CURRICULUM

Five Parts. Twenty Hours. Built for Private Household Practice

Each Part builds on the one before it: professional identity, then the systems, the science, the standards and the career plan that make Certified Formators™ distinctly qualified.

FORMATOR METHOD™

Four Frameworks. Taught in Sequence. Applied for Life.

Formator Method™ is built around four frameworks developed for private household settings. You learn each one in order, each building on the last, and leave with a complete system you can put to work the same week.

IMPACT

STORYTELLING FRAMEWORK

How you communicate your value to families, agencies, and future employers — in writing and in conversation — changes everything about how you're perceived and compensated.

LISTEN

COORDINATION FRAMEWORK

Private households involve multiple adults with competing perspectives. This framework gives you the structure to navigate that complexity without losing sight of what matters most.

SBAR

COMMUNICATION PROTOCOL

A clinical-grade communication structure adapted specifically for private household environments — so your updates, escalations, and handoffs are precise, professional, and trusted.

TRACK

DOCUMENTATION SYSTEM

The system Certified Formators™ use to create the kind of documentation families rely on, specialists reference, and that sets you apart in every household you serve.

IMPACT

STORYTELLING FRAMEWORK

How you describe your work to families, agencies and future employers, in writing and in conversation, changes how you're perceived.

LISTEN

COORDINATION FRAMEWORK

Private households involve several adults with competing views. LISTEN gives you a structure for working through that without losing sight of the child.

SBAR

COMMUNICATION PROTOCOL

SBAR is a communication structure borrowed from hospital handoffs and adapted for private households, so your updates, escalations and handoffs are precise and trusted.

TRACK

DOCUMENTATION SYSTEM

TRACK is the system Certified Formators™ use to create documentation families can rely on and specialists can use.

FORMATOR METHOD™

Four Frameworks. Taught in Sequence. Applied for Life.

Formator Method™ is built around four frameworks developed for private household settings. You learn each one in order, each building on the last, and leave with a complete system you can put to work the same week.

IMPACT

STORYTELLING FRAMEWORK

How you communicate your value to families, agencies, and future employers — in writing and in conversation — changes everything about how you're perceived and compensated.

LISTEN

COORDINATION FRAMEWORK

Private households involve multiple adults with competing perspectives. This framework gives you the structure to navigate that complexity without losing sight of what matters most.

SBAR

COMMUNICATION PROTOCOL

A clinical-grade communication structure adapted specifically for private household environments — so your updates, escalations, and handoffs are precise, professional, and trusted.

TRACK

DOCUMENTATION SYSTEM

The system Certified Formators™ use to create the kind of documentation families rely on, specialists reference, and that sets you apart in every household you serve.

Formator Group Coaching

What's Included

Cohort 1 covers Communicating with Parents and Burnout and Self-Regulation.

Two topics, each with its own mini-course, with an AI tutor and Formator Method™ tools

Eight live sessions over 12 weeks

Four 90-minute teaching sessions: about 45 minutes of instruction, then 45 minutes of coaching

Two 60-minute open sessions with the topic coaches

Two 60-minute open sessions with Dr. Ginny Schwager, live only

The cohort library, for as long as you're enrolled

$50 off Certified Formator™ and one résumé and professional packet review by Dr. Ginny Schwager

Confidentiality and the Group

Every participant completes the Confidentiality and Discretion course before the first session: under 30 minutes, ending in a quiz you must pass. Once you pass, you’re sent your unique session links and access to the cohort’s mini-course content.

The Formator Institute never reports your participation, or what you say, to an employer or agency, whoever paid for your seat.

Sessions are recorded only by The Formator Institute, for the cohort library. No one else may record, screenshot or photograph a session.

A session is a small group of working nannies, a coach, and the real situations you’re in. You bring one, and the group works it through with you.

Who Coaching Is For

Group Coaching

For career nannies, newborn care specialists and household childcare professionals in private homes, certified or not, from a first job to twenty years in. $250 a cohort. Enrollment opens January 4, 2027, and Cohort 1 starts Monday, January 11, 2027. The waitlist is open now.

Families and agencies can pay for a seat. Ask your family, or ask us how to make the conversation easier.

1:1 Coaching

For the nanny who wants one-hour virtual sessions on her own situation: with Dr. Ginny Schwager at $200 an hour, or with Angie Canny or Megan Summers at $150 an hour. Ask about bulk pricing. Group Coaching cohort members pay the member rate of $100 an hour with Angie or Megan.

What's Included

Cohort 1 covers Communicating with Parents and Burnout and Self-Regulation.

Two topics, each with its own mini-course, with an AI tutor and Formator Method™ tools

Eight live sessions over 12 weeks

Four 90-minute teaching sessions: about 45 minutes of instruction, then 45 minutes of coaching

Two 60-minute open sessions with the topic coaches

Two 60-minute open sessions with Dr. Ginny Schwager, live only

The cohort library, for as long as you're enrolled

$50 off Certified Formator™ and one résumé and professional packet review by Dr. Ginny Schwager

Confidentiality and the Group

Every participant completes the Confidentiality and Discretion course before the first session: under 30 minutes, ending in a quiz you must pass. Once you pass, you’re sent your unique session links and access to the cohort’s mini-course content.

The Formator Institute never reports your participation, or what you say, to an employer or agency, whoever paid for your seat.

Sessions are recorded only by The Formator Institute, for the cohort library. No one else may record, screenshot or photograph a session.

A session is a small group of working nannies, a coach, and the real situations you’re in. You bring one, and the group works it through with you.

Who Coaching Is For

Group Coaching

For career nannies, newborn care specialists and household childcare professionals in private homes, certified or not, from a first job to twenty years in. $250 a cohort. Enrollment opens January 4, 2027, and Cohort 1 starts Monday, January 11, 2027. The waitlist is open now.

Families and agencies can pay for a seat. Ask your family, or ask us how to make the conversation easier.

1:1 Coaching

For the nanny who wants one-hour virtual sessions on her own situation: with Dr. Ginny Schwager at $200 an hour, or with Angie Canny or Megan Summers at $150 an hour. Ask about bulk pricing. Group Coaching cohort members pay the member rate of $100 an hour with Angie or Megan.

Microphone icon for The Formator Podcast

The Formator Podcast

The private childcare industry, unfiltered. Candid conversations with the professionals, families, and industry voices shaping private childcare today. Hosted by Dr. Ginny Schwager.

Shenandoah Davis, CEO of Adventure Nannies

EP 1: What It Actually Takes to Build a Nanny Agency Worth Trusting

Shenandoah Davis - CEO & Owner, Adventure Nannies.

Standards, vetting, and why the private childcare industry is overdue for a higher bar & more

Christa D. Nader, GTM Payroll Services

EP 2: The Payroll Conversation Nobody's Having (But Everyone Needs)

Christa D. Nader - Agency Partner Manager, GTM Payroll Services

Payroll compliance, household employment law, and the tax mistakes that cost families and caregivers more than they expect & more.

Rachael Lubin, 2026 INA Nanny of the Year

EP3: The Gap Is Yours to Fill


Rachael Lubin - 2026 INA Nanny of the Year & Founding Board Member, Nanny Relief Fund

Rachael is a Certified Professional Governess, a full-charge nanny with nearly a decade of continuous placement experience

The Formator Institute logo

More Episodes

Explore the full Formator Podcast series

Unvarnished Room

EP 1: What It Actually Takes to Build a Nanny Agency Worth Trusting

Shenandoah Davis – CEO & Owner, Adventure Nannies.

Standards, vetting, and why the private childcare industry is overdue for a higher bar & more

Hear What Professional Nannies are Saying

Megan S. (now a Formator Coach), Certified Formator
Megan S. (now a Formator Coach), Certified Formator
☆☆☆☆☆
"I found the Certified Formator Course to be excellent, both in terms of shifting my own perception of the scope and practice of my position and in terms of value for the price point. I know that my investment in this course will have a significant impact on my career prospects, future compensation, and in confidently articulating the value I bring to families. Thank you!"
Brittany G., Certified Formator
Brittany G., Certified Formator
☆☆☆☆☆
"The Certified Formator Course gave language and structure to work I was already doing intuitively, while deepening my understanding of developmental science, documentation, communication, and employment practices. It helped me connect the dots between how children develop, how families function, and how thoughtful systems support everyone involved. The biggest insight: Professionalism and care are not at odds — they support one another. Clear communication and sound employment practices create the stability that allows me to be more present, relational, and effective in my caregiving. This training gave me a clearer sense of purpose and direction. I feel more grounded and confident in how I position myself professionally."
Brit A., Certified Formator
Brit A., Certified Formator
☆☆☆☆☆
"I'm a career nanny specializing in ultra-high-net-worth families and international travel. After experiencing serious burnout, I was truly questioning my place in the industry. Speaking with Dr. Ginny and being introduced to the Formator Institute gave me such a refreshing view of my role and career. It really gives me hope — both for industry standards and for all the new caregivers to come."
Ashley S., Certified Formator
Ashley S., Certified Formator
☆☆☆☆☆
"Learning about the history of nannying was really interesting. Diving into the problems that exist within our industry — regarding confidence and being able to convey all that we do to families — was so eye-opening and validating."
Allison T., Certified Formator
Allison T., Certified Formator
☆☆☆☆☆
"The SBAR and LISTEN frameworks were eye-opening. They helped me see that I have a much more developed skill set when it comes to child-focused problem solving than I originally assumed. I was already doing this work — I just didn't have the language for it."
Becca Cozad, Certified Formator
Dr. Ginny Schwager, founder of The Formator Institute

Meet Dr. Ginny Schwager

The mind behind Formator Method™.

Dr. Ginny Schwager brings fifteen-plus years of hands-on experience inside complex private family environments. Her work spans child development, professional training, and the design of operational systems for households with several caregivers and residences.

Start With the Free Introduction

The Introduction is free. Your Adventure Nannies code or seat works on the Full Program.