Private Household Childcare, Built as a System

The Formator Institute supports families, childcare professionals, and agencies through expert Nanny Training, clear system design, advanced professional development, and strong partnerships that lead to stable, high-quality care.

Private Household Childcare, Built as a System

The Formator Institute supports families, childcare professionals, and agencies through expert Nanny Training, clear system design, advanced professional development, and strong partnerships that lead to stable, high-quality care.

Find your path.

Built for Childcare in Private Homes

The Formator Institute™ trains, assesses, and manages the childcare team inside private homes. Most households that come to us are not in crisis. They are in complexity: several caregivers, more than one property, specialists who do not talk to each other, and a child whose development depends on all of it holding together.

The Formator Institute logo

Our Mission

Child development compounds, or it fragments. The system determines which.

We build the systems, develop the professionals, and partner with the agencies that make consistent childcare possible. Structure does not replace love. It creates the conditions for it. No child's development is the product of one person. It is the product of a well-constructed whole.

Formator
(fôr-mā-tər)

From the Latin formare: to shape, to form, to develop.

That is what you are here to do.

Our Values

Icon for integrity

Integrity.

Icon for integration

Integration.

Icon for intentionality

Intentionality.

Founded by Dr. Ginny Schwager

“I don't leave until every person in the room has a path forward.”

Dr. Ginny Schwager, founder of The Formator Institute

Dr. Ginny Schwager

Founder & Lead Consultant

Fifteen-plus years inside private homes. A doctorate, a method, and a life governed by the same principles your household requires.

Every great institution has a symbol.

Meet Marti

The pine marten is curious by nature, adaptable across environments, and fiercely devoted to those in its care. So are we. Marti represents what The Formator Institute stands for, and what we believe childcare professionals can become.

Trusted by Families and Childcare Professionals

In their own words, with permission.

K.H., Private Family
K.H., Private Family
☆☆☆☆☆
"Our experience with The Formator Institute exceeded expectations. Dr. Schwager was the consummate professional — discerning, dignified and polished. Her educational training and years of childcare experience made her uniquely qualified to manage both domestic and international travel across our various homes with excellence."
Megan S. (now a Formator Coach), Certified Formator
Megan S. (now a Formator Coach), Certified Formator
☆☆☆☆☆
“I found the Certified Formator Course to be excellent, both in terms of shifting my own perception of the scope and practice of my position and in terms of value for the price point. I know that my investment in this course will have a significant impact on my career prospects, future compensation, and in confidently articulating the value I bring to families. Thank you!”
J.M., Private Family
J.M., Private Family
☆☆☆☆☆
"The Formator Institute's approach to developmental support coordination proved invaluable for our family. With three children, including one diagnosed with Autism Spectrum Disorder and infant twins with developmental delays, their team seamlessly integrated occupational, speech, feeding, and physical therapy into daily care."
Brittany G., Certified Formator
Brittany G., Certified Formator
☆☆☆☆☆
"The Certified Formator Course gave language and structure to work I was already doing intuitively, while deepening my understanding of developmental science, documentation, communication, and employment practices. It helped me connect the dots between how children develop, how families function, and how thoughtful systems support everyone involved. The biggest insight: Professionalism and care are not at odds — they support one another. Clear communication and sound employment practices create the stability that allows me to be more present, relational, and effective in my caregiving. This training gave me a clearer sense of purpose and direction. I feel more grounded and confident in how I position myself professionally."
J.M., Childcare Team Administrator for Private Home Office
J.M., Childcare Team Administrator for Private Home Office
☆☆☆☆☆
"Dr. Schwager's remarkable attention to detail — whether designing efficient systems or creating structured routines — exemplifies what The Formator Institute brings to families: meticulous planning and precision execution."
Brit A., Certified Formator
Brit A., Certified Formator
☆☆☆☆☆
"I'm a career nanny specializing in ultra-high-net-worth families and international travel. After experiencing serious burnout, I was truly questioning my place in the industry. Speaking with Dr. Ginny and being introduced to the Formator Institute gave me such a refreshing view of my role and career. It really gives me hope — both for industry standards and for all the new caregivers to come."
S.L., Lead Montessori Teacher for Private High-Profile Client
S.L., Lead Montessori Teacher for Private High-Profile Client
☆☆☆☆☆
"Dr. Schwager's exceptional capabilities in team leadership and strategic planning transformed our operations. Her ability to unify diverse team members and establish structured communication channels demonstrated exactly what The Formator Institute teaches — the kind of operational insight crucial for high-level household and childcare management."
Ashley S., Certified Formator
Ashley S., Certified Formator
☆☆☆☆☆
"Learning about the history of nannying was really interesting. Diving into the problems that exist within our industry — regarding confidence and being able to convey all that we do to families — was so eye-opening and validating."
Allison T., Certified Formator
Allison T., Certified Formator
☆☆☆☆☆
"The SBAR and LISTEN frameworks were eye-opening. They helped me see that I have a much more developed skill set when it comes to child-focused problem solving than I originally assumed. I was already doing this work — I just didn't have the language for it."

Frequently Asked Questions

Common questions about our approach and services

What is The Formator Institute?

The Formator Institute is the only credentialed, systems-based institution purpose-built for private household childcare. We certify nannies, assess, train and manage household care teams, and partner with nanny agencies. Dr. Ginny Schwager founded it after fifteen-plus years inside private homes.

Families with several caregivers or residences, experienced nannies and private childcare professionals, and the agencies that place them.

No. We do not place nannies. We work alongside agencies and families on training, assessment and management, and our agency partnerships are built on referral and collaboration.

Choose your path above. Families book a complimentary consultation. Nannies start the free Introduction to Certified Formator™. Agencies fill in the partner sign-up form or book a complimentary consultation.

The next step is a conversation.

Tell us where you are. We will take it from there.

Dr. Ginny Schwager, founder of The Formator Institute

Dr. Ginny Schwager

A quiet life has suited me since childhood. Gardening, long walks with my border collie, evenings by a wood fire, a village in the Alps I return to each year because it reminds me what unhurried feels like. I carried that temperament, attuned and drawn to order, into more than fifteen years of work inside private homes. Over those years I kept seeing the same pattern. Even with devoted caregivers, when the systems around a child fracture, children lose what they need most: calm, play, and consistency. That is rarely anyone’s failure. It is a gap no one owns. The Formator Institute exists because it does not have to be that way. We work with families on behalf of the child, the parents, and the family system as a whole.

Academic Credentials:

  • Psy.D. in Counseling Psychology, Springfield College
  • M.Ed. in Counseling Psychology, Springfield College
  • B.A. in Psychology, University of Connecticut

Professional Certifications:

  • Leadership Principles, Harvard Business School
  • Performance Coach, Heroic PBC
  • Parent Facilitator, Circle of Security
  • Life Coach, Optimize
  • Adoption Competency, C.A.S.E.
  • Maternal Mental Health, Seleni Institute
  • Fertility Counseling, Covington

I speak and write for the private service industry. On the Easemakers Podcast I talked through reducing turnover and building support systems in high-net-worth households, and I have presented “The Evolution of Childcare Operations in Private Homes” to the childcare professional community.